13 Top Influencer Marketing Agencies (2023 Global Review) (2023)

Finding the right influencer marketing agency for your brand can be a daunting task.

So, we’ve reviewed dozens of leading influencer agencies between Europe and America and selected the top ones – just for you!

Influencer agencies and platforms have more than doubled in two years. Therefore, it comes as no surprise that marketers experience “overchoice” caused by having too many options.

As influencer marketing continues to become more and more fragmented, many marketers and brand managers are turning to specialist agencies to help them navigate this rapidly growing industry.

These agencies provide an array of influencer marketing services such as:

  • Influencer and brand match research
  • Storytelling
  • Influencer outreach
  • Influencer marketing strategy
  • Influencer ongoing management & reporting
  • Influencer campaign optimization
  • Integration of

From storytelling specialists to full-service agencies, check out our list of Top Influencer Agencies in Europe and America.

Let’s get started.


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    9 Top Influencer Marketing Agencies in North America

    1. Ubiquitous

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    Los Angeles, USA

    Our Score



    Founded: 2020

    Location: Los Angeles, California, USA

    Number of Employees: 11 – 50


    • Content creation
    • Influencer matching based on proprietary data
    • Influencer sourcing and contracting
    • One point of contact for all influencer campaigns
    • Influencer campaign strategy – full creative services
    • Influencer campaign execution, optimization, and management
    • Measurement, tracking, and analysis


    • Disney
    • Netflix
    • Amazon
    • Aerie
    • Adobe
    • American Eagle


    Ubiquitous is a full-service influencer marketing agency, with a database of more than a thousand influencers to choose from. They offer a full range of services, including creative content and data analytics, in addition to their influencer marketing services. Ubiquitous specializes in TikTok influencer campaigns and is a great choice for those targeting the young millennial and gen z demographics.

    Ubiquitous is an up-and-coming, full-service influencer marketing agency (who have garnered the interest of TechCrunch) that specializes in TikTok influencer marketing.

    Ubiquitous boasts a fully vertically-integrated platform, in-house creative services, proprietary data analysis, and a roster of over a thousand influencers touting more than 2.5 billion followers in total.

    13 Top Influencer Marketing Agencies (2023 Global Review) (2)


    13 Top Influencer Marketing Agencies (2023 Global Review) (3)


    New York, USA

    Our Score



    Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.


    Founded: 2013

    Location: New York City and San Francisco, USA; London, UK; and Tel Aviv, Israel

    Number of Employees: 51-200


    • Influencer Marketing Strategy
    • Influencer Campaign Planning
    • Influencer Research and Recruitment
    • Creative/Content Production
    • Influencer monitoring
    • FTC and Legal Compliance
    • Analytics and Reporting
    • Campaign Optimization
    • Digital Marketing Strategy
    • Mobile Marketing
    • App Marketing
    • Social Media Marketing
    • Email Marketing
    • Product Consulting
    • App Store Optimization (ASO)
    • Search Engine Optimization (SEO)
    • Conversion Rate Optimization (CRO)
    • Media Buying
    • Video Production
    • Web and App Design and Development


    • Google
    • Microsoft
    • Uber
    • Samsung
    • McAfee
    • Reddit
    • Calm
    • TikTok


    Moburst is a full-service performance marketing agency that offers comprehensive influencer marketing services to clients of all sizes in all industries.

    Moburst turns your influencer marketing into a performance generator, instead of just talking about impressions and engagement!

    Moburst is a full-service, mobile-first digital marketing agency. It offers a full suite of digital marketing services for everything from mobile marketing to creative content creation and influencer marketing.

    Moburst takes a creative but data-driven approach to marketing, with a strong emphasis on continual optimization and improvement.

    Their influencer marketing services include planning and strategy development, influencer research, outreach, and recruitment, legal compliance, content curation and production, and campaign monitoring and optimization.

    As such, Moburst can offer a turnkey influencer marketing solution, or they can step in to take care of the aspects you cannot cater to in-house. They work with influencers on various platforms, including Facebook, Instagram, Twitter, YouTube, TikTok, and Pinterest.

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    3. Station Entertainment

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    Station Entertainment

    Wilmington, NC, USA 11 – 50

    Our Score



    Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.


    Founded: 2021

    Location: Wilmington, North Carolina; Oceanside, California, USA; and Mexico City, Mexico

    Number of Employees: 11 – 50


    • Influencer Marketing Campaigns
    • Influencer Matchmaking
    • Content Creation Strategy
    • Influencer Marketing Consulting
    • TikTok Marketing
    • YouTube Marketing
    • Full Service Creative Campaigns


    • Beyond Paint
    • Native
    • LiquidIV
    • Squarespace
    • Athletic Greens
    • Walmart
    • Amazon


    Station Entertainment is a full-service influencer marketing agency, specializing in outcome-focused influencer campaigns across TikTok, YouTube, Podcasts, Instagram, Snap Chat, and Meta (Facebook).

    Station Entertainment will handle your influencer marketing from A to Z, including a customized strategy, recruiting the perfect influencers for your brand, and comprehensive campaign management.

    If you’re looking for an influencer agency with a passionate team that is creative, strategic, and results-oriented – Station Entertainment is a great choice!

    Station Entertainment is a top influencer marketing agency based in Wilmington, North Carolina, with offices in California and Mexico.

    Its team brings together passion and expertise from a variety of backgrounds including creative strategy, high-stakes negotiations, and helping startups thrive.

    Passion is a big part of their ethos, and they pride themselves on bringing passionate creators and brands together, to create hugely effective and highly memorable influencer campaigns.

    They work with brands of all sizes, from budding startups to household names, and develop customized strategies to address each client’s unique needs and achieve tangible results.

    Station Entertainment will handle your influencer marketing campaigns from A to Z, including strategy, influencer matchmaking, and full campaign management.

    Specializing in influencer campaigns on TikTok, YouTube, Podcasts, Instagram, Snap Chat, and Meta (Facebook), Station Entertainment creates precisely targeted campaigns that achieve measurable results from awareness to conversions.

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    4. Acceleration Partners

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    Acceleration Partners


    Our Score



    Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.


    Founded: 2007

    Location: Global, with hubs on three continents and employees in more than nine countries.

    Number of employees: 350+


    • Affiliate Marketing
    • Partner Marketing
    • Customer Acquisition
    • Publisher Development
    • Full Program Management
    • Global/Regional Management
    • Program Design
    • Partnership Optimization
    • Partner Recruitment
    • Compliance & Fraud Monitoring
    • Data & Analysis
    • AP Vision


    • Grove Collaborative
    • Noom
    • Purple Carrot
    • Redbubble
    • Vividseats
    • P.Volve


    Acceleration Partners is an award-winning agency with an impressive track record and a global footprint – they know exactly how to develop, run, optimize and scale your influencer marketing program. Their experience, expertise, and technology allow them to build scalable, data-informed, and outcome-based programs and provide fully integrated, strategic, and transparent influencer program management.

    Acceleration Partners is an award-winning, global partnership marketing agency with extensive expertise in influencer, affiliate, and B2B marketing, as well as content and mass media marketing.

    They provide fully integrated, strategic, and transparent influencer program management, and their in-house Publisher Development team actively finds and verifies the best partners for your program.

    Acceleration Partners can handle everything, including compliance and monitoring and advanced analysis and optimization, using their proprietary APVision technology to process data from thousands of publishers across multiple platforms and partner networks.

    Acceleration Partners takes a collaborative approach and you can be confident that your influencer marketing strategy is built around your brand’s unique needs.

    You can rely on them to thoughtfully and strategically recruit the best influencers for your brand, build a data-driven strategy to drive measurable outcomes that are meaningful to your business, and support your brand’s goals with a dynamic range of capabilities and high-touch client service.

    They create outcome-based influencer marketing programs that are designed to scale and can be fully integrated with existing affiliate programs, making it easy to analyze consolidated performance data.

    Acceleration Partners’ is a client-centric agency, and their global teams have all the experience, expertise, and technology needed to help you grow and scale your influencer marketing program for measurable, meaningful results.

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    5. Hamster Garage

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    Hamster Garage

    Chicago, USA

    Our Score



    Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.


    Founded: 2019

    Location: Chicago, Illinois, USA

    Number of Employees: 11 – 50


    • End-to-end Influencer program management
    • Strategy
    • Influencer discovery, outreach, and activation
    • Contracting
    • Monitoring and reporting
    • Performance marketing


    • Animoto
    • Air BnB
    • Bump Boxes
    • Turo
    • Bloomscape
    • Canva
    • Cube
    • Filmr
    • Invideo
    • Lookout


    Hamster Garage takes a unique approach to influencer marketing. They combine influencer marketing with elements of performance marketing and ensure that everything is carefully tracked and measured so that you get the most value from your campaigns.

    Hamster Garage is a leading influencer marketing agency servicing leading global brands like Airbnb, Canva, and Turo.

    Coming from an in-house background at Airbnb, the Hamster Garage team works with top brands to make influencer marketing work on a performance basis. HG leverages tracking and payment platforms to measure ROI on campaigns, focusing on sales and leads rather than solely capturing engagement. As a top choice for performance marketing teams across the globe, Hamster Garage acts as an extension of your brand.

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    6. Americanoize

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    Miami Beach, USA

    Our Score



    Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.


    Founded: 2017

    Location: Miami Beach, Florida, with offices in San Antonio, Texas, New York, New York, USA and Milan, Italy

    Number of Employees: 11 -50


    • Accurate Influencer identification and search
    • Influencer strategy and process
    • Tracking, reporting, and analytics
    • Content direction
    • Follower growth
    • Target audience identification
    • Content guidelines


    • Mediterranean Shipping Company (Msc)
    • Vanity Fair
    • Diesel
    • Venice Film Festival
    • American Express
    • Paul Mitchell
    • Hello
    • Adidas
    • Bloomingdale’s
    • AT&T
    • Hitachi


    Americanoize is one of the top influencer marketing agencies globally. They offer a full suite of services, from turnkey solutions to customized packages. Americanoize is great for innovative campaigns at the forefront of new trends, and they’re one of the top agencies for NFT campaigns.

    Americanoize is a premier multi-disciplinary influencer marketing agency. They manage influencers to help brands achieve their goals, such as traffic, conversions, engagement, awareness, and sales.

    Globally, Americanoize is one of the top agencies for NFT influencers. They also excel in the Metaverse, fitness, mums and family, clean beauty, cruelty-free, and genderless skincare communities.

    Moreover, Americanoize offers customizable services to suit the needs of their clients and they can handle everything from strategy to sourcing, contracting, content creation, execution, and campaign management.

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    7. The Influencer Marketing Factory

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    The Influencer Marketing Factory

    Miami, USA

    Our Score



    Founded: 2018

    Location: Miami, Florida and New York City, New York, USA

    Number of Employees: 11 – 50


    • Influencer identification and search
    • Influencer strategy
    • Contracting
    • Tracking, reporting, and analytics
    • Content management
    • Target audience identification
    • Content guidelines


    • Google
    • Facebook
    • Universal Music Group
    • Unilever
    • Amazon
    • Warner Music Group
    • Sony Music
    • SnapChat
    • UnitedHealth Group
    • Bud Light
    • F’real
    • Ablo
    • Grubhub
    • Benq
    • Hilton
    • Bumble
    • Vestiaire Collective
    • Brandt
    • UniCredit
    • Brisk
    • Pentel
    • Mountain Dew


    The Influencer Marketing Factory is a top influencer marketing agency. They specialize in TikTok, Instagram, and YouTube campaigns, and they offer a full set of services from strategy and planning to identifying influencers and running the whole campaign. They also offer content creation services for even more effective influencer campaigns.

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    The Influencer Marketing Factory is a global, full-service influencer marketing agency that helps brands get in front of Gen Z & Millennials on TikTok, Instagram, and YouTube. This agency supports great clients such as Google, Sony Music, Hilton, Snapchat, Bud Light, and many more.

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    8. Hire Influence

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    Hire Influence

    Houston, Texas, USA

    Our Score



    Founded: 2011

    Location: Houston, Texas, Los Angeles, California, New York City, New York, USA

    Number of Employees: 11 – 50


    • Influencer strategy development
    • Influencer curation, validation, negotiation and presentation
    • Influencer contracting
    • Payments and financial forms
    • Schedule control
    • Content auditing
    • FTC compliance
    • Paid media advertising
    • Tailored analytics


    • Southwest
    • MTV
    • Diet Coke
    • Adidas
    • Warner Bros
    • Microsoft
    • Nickelodeon
    • Target
    • Walmart
    • Macy’s


    Hire Influence offers end-to-end influencer marketing services, carried out with meticulous care and attention to detail. Their services cover every aspect of your campaign, from planning to execution, and they will also take care of the necessary legal, contracting and due diligence needed.

    Hire Influence is a heavy-hitter in the influencer marketing space and specializes in high-quality creative campaigns. With an elite influencer network spanning thousands of users, Hire Influence has managed to secure ongoing work with some of the world’s most prominent brands. Top clients include Microsoft, Gatorade, Southwest Airlines, Vanity Fair, and Cosmopolitan.

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    Nia Skincare Influencer marketing campaign by Hire Influence:

    13 Top Influencer Marketing Agencies (2023 Global Review) (18)

    Hidden Content

    9. Everywhere

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    Atlanta, Georgia, USA

    Our Score



    Founded: 2009

    Location: Atlanta, Georgia, USA

    Number of Employees: 500+


    • Influencer campaign strategy development
    • Influencer discovery, outreach, and onboarding
    • Campaign execution and management
    • Tracking, analytics, and reporting


    • Coca-Cola
    • CNN
    • Red Bull
    • Qualcomm
    • IMAX


    Everywhere is an award-winning influencer marketing agency, which is part of MWW, a global marketing organization with a huge bank of experience and expertise to draw from.

    Everywhere is a multi-award-winning influencer marketing agency with an experienced in-house team of social media and influencer marketing specialists. Everywhere is now a part of MikeWorldWide (MWW), a global PR and marketing agency.

    13 Top Influencer Marketing Agencies (2023 Global Review) (20)

    4 Influencer Marketing Agencies in Europe

    1. IMA Agency

    13 Top Influencer Marketing Agencies (2023 Global Review) (21)


    Amsterdam, North Holland

    Our Score



    Founded: 2010

    Location: Amsterdam, North Holland. New York City and Los Angeles, USA. London, UK. Singapore. São Paulo, Brazil. Shanghai, China.

    Number of Employees: 51 – 200


    • Influencer marketing strategies
    • Influencer matchmaking – discovery and outreach
    • Influencer Content strategies
    • Influencer Campaign management
    • Tracking & measurement
    • Social media advertising
    • Production and content creation
    • Contracts, legal, and compliance
    • Payment and transaction services


    • TomTom
    • Diesel
    • Moncler
    • Philips
    • Paramount Pictures
    • Johnson & Johnson
    • HelloFresh
    • OMRON


    IMA provides a full-service, end-to-end influencer marketing solution. They will handle everything from concept, strategy and planning to creative content creation, contracting and compliance auditing. IMA has worked with international brands, across a wide range of industries, and produces effective, creative campaigns.

    IMA Agency is a full-service influencer marketing agency with a team of in-house strategists, content producers, designers, analysts, and other specialists. The agency provides a true end-to-end influencer marketing service for clients such as Nivea Men, Tommy Hilfiger Eyewear, and Samsung.

    13 Top Influencer Marketing Agencies (2023 Global Review) (22)

    IMA Case Study: Nivea x Real Madrid Influencer Campaign

    2. Storyboard Agency

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    Storyboard Agency

    Amsterdam, North Holland

    Our Score



    Founded: 2013

    Location: Amsterdam, North Holland.

    Number of Employees: 11 – 51


    • Influencer strategy development
    • Storytelling campaign development
    • Content curation and production
    • Influencer validation and activation
    • Strategic research, analysis, operations, tooling, and measurement services
    • Co-creative campaigns that work with influencers to benefit both parties


    • White Claw
    • Max Factor
    • Vedett
    • Zorg en Zekerheid
    • Sportlife
    • Duvel


    Storyboard emphasizes storytelling and the use of creative content to develop memorable, impactful influencer marketing campaigns. They offer a full suite of influencer marketing services, along with story development and content production and curation. Storyboard will also develop co-creative campaigns with individual influencers.

    Storyboard is an award-winning content and influencer agency. The full-service agency specializes in storytelling, branded content, social media strategy, and integrated influencer marketing campaigns. Top clients include Jack Daniels, ASICS, and Tele2.

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    3. Pulse Advertising

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    Pulse Advertising

    Hamburg, Germany

    Our Score



    Founded: 2014

    Location: Hamburg, Germany. Milan, Italy. London, UK. New York City, USA.

    Number of Employees: 51 – 200


    • Influencer marketing strategy
    • Influencer content and posting
    • Influencer marketing on all social platforms
    • Reporting and analytics
    • Social media marketing and management
    • Performance marketing
    • Content marketing
    • Creative storytelling


    • Kering
    • Huawei
    • Mercedes-benz
    • Estée Lauder
    • Disney
    • H&M
    • Unilever
    • Pernod Ricard
    • Pepsico
    • Uber
    • Swatch
    • Marriott International
    • Nestle
    • Puma
    • Deutsche Bank
    • Gillette
    • Audible


    Pulse Advertising is a leading, international, influencer marketing agency. They work with clients across a wide range of sectors, to create targeted and effective influencer campaigns. One of the things that sets Pulse Advertising apart from other influencer agencies is that they work on campaigns for a wide range of platforms, including SnapChat, WeChat and Twitch, in addition to Instagram, Facebook, TikTok, and and YouTube.

    Pulse Advertising is a global influencer marketing agency. The agency has a wide network of influencers active on Instagram, Facebook, Snap, TikTok, WeChat, Twitch, and YouTube. Pulse Advertising is also a listed Google Partner, Instagram Partner, and Facebook Marketing Partner. Top clients include H&M, LVMH, Marriott, and Unilever.

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    Pulse Advertising’s #ShareTheNow Influencer Campaign for Moët & Chandon:

    13 Top Influencer Marketing Agencies (2023 Global Review) (27)

    4. Tanke

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    Paris, France

    Our Score



    Founded: 2014

    Location: Paris, France

    Number of Employees: 11 – 50


    • Influencer campaign strategy and development
    • Market and data analysis
    • Creative Approach to Co-creating with influencers
    • Influencer campaign management from end-to-end
    • Measurement, tracking, and data analysis


    • Bourjois
    • Gucci
    • L’Occitane en Provence
    • OPI
    • Calvin Klein
    • Dior
    • Cerruti
    • Universal
    • Hugo Boss
    • M Weston
    • Paramount
    • Lacoste
    • Ibis
    • L’Oréal
    • Burberry
    • Warner Bros
    • Samsung
    • Rimmel
    • Arthus-Bertrand
    • Treca
    • Adidas


    Tanke is creative and results driven agency. They have worked with global brands and leverage their immense network of influencers and partners to deploy campaigns in more than 14 countries, for truly global campaigns. They’re an excellent choice for brands that need to reach a diverse audience, in numerous locations.

    Tanke is a creative influencer marketing agency. With their automation-based influencer software called “adMingle”, they are able to mobilize large numbers of influencers for a wide range of activations from product samples to content amplification. Through their network of agencies and partners, their clients are able to tap into over 14 countries for global campaigns. Top clients include Dior, Burberry, Malibu, Google, and Gucci.

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    Tanke Case Study: Gucci

    Gucci influencer marketing campaign by Tanke:
    13 Top Influencer Marketing Agencies (2023 Global Review) (30)

    Tips and Best Practices for Working with Influencers

    Whether you’re working directly with influencers or through influencer marketing agencies, it is important to follow a guideline. Best practices and guidelines are there to protect you, your clients, and the influencers themselves.

    Spend some extra time on planning and budgeting:

    • Define your campaign objectives.
    • Make sure your campaign follows your country’s advertising and sponsorship laws.
    • Set aside a budget before you identify and reach out to influencers.
    • Your budget and campaign objectives will help you decide on what type of influencer you should work with. But, if you need a thorough review on the pros and cons, check our ultimate review of macro vs micro influencers.

    Review each influencer’s profile by looking at the following:

    • Content: Are their posts of high quality? Are the hashtags relevant? Is it authentic?
    • Audience: Does their audience look like the right group for you?
    • Promotions: How many sponsored posts do they run per month/week? Are there any obvious competitors?
    • Engagement rate: Is their engagement rate high enough for what you want to achieve?
    • Personality: Do they make a good brand fit?

    Write a detailed brief, it’s worth it!

    • Include some background on the brand or product.
    • Add a budget or budget range.
    • Include detailed campaign objects and KPIs and clear deadlines.
    • Align your campaign brief to the influencer’s strengths (e.g., generating awareness vs. creating beautiful imagery).
    • Try and give each influencer a unique URL to track their click-throughs.

    Pay attention to your communication before, during, and after:

    • Your first contact should be warm and personalized.
    • Before the campaign kicks off, arm your influencers with all the necessary material they need (images, hashtags, keywords, visual style guides etc.).
    • During the campaign: monitor, engage, and motivate them.
    • After the campaign: reach out to gather any reports and give them constructive feedback.
    • Use surveys or feedback forms to gather learnings and insights.
    • Pay your influencers on time, or risk reputational damage – it’s as simple as that!
    • Make a note of any influencers who stood out for the right reasons, and look at ways to build longer-term relationships with them for future campaigns.

    If this all sounds like too much to handle, don’t worry; just turn to one of the world-class influencer marketing agencies listed above. You could also empower your own team with the help of influencer relationship management tools to automate certain parts of your campaign. Most of these tools also have the added benefit of being linked to massive influencer networks.

    [Infographic] The Rise of Influencer Marketing

    Just how big is influencer marketing really? And how big is it going to get? This infographic from Grand View Research truly puts things into perspective.

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    Wrapping Up – Not all Agencies are the Same

    In conclusion, we know that marketers are feeling the burden of operating in a constantly changing environment. And while most influencer marketing agencies offer similar services, it is important to know which areas they truly specialize in. This could mean using multiple solution providers: from those with large influencer networks to those who specialize in crafting strong brand stories. If you have the budget, an experienced full-service influencer marketing agency might just be the answer to your prayers.


    11 Instagram Influencer Marketing Agencies You Should Know: https://influencermarketinghub.com/instagram-influencer-marketing-agencies/

    Consumers: Credibility Is King When It Comes to Influencer Marketing: https://izea.com/2017/07/18/credibility-king-influencer-marketing/

    A Guide to Working With Instagram Influencers: What to Look For: https://www.entrepreneur.com/article/293538

    The Remarkable Rise of Influencer Marketing: https://influencermarketinghub.com/the-rise-of-influencer-marketing/

    Frequently Asked Questions

    What influencer marketing agencies offer/provide?

    Influencer marketing agencies are perfectly poised to effectively manage the dynamic relationship between brands and social media channels and influencers and to help brand managers navigate their way through influencer marketing campaigns. Such as understanding how to reach out to Gen Z and Millennials on Instagram, TikTok and YouTube. Read on further in our post about what the top influencer marketing agencies offer clients today.

    How to select your influencer marketing agency?

    Find an influencer marketing agency that has a firm grip on the latest social media marketing trends. They shouldn’t be stuck in past trends! Also, a great agency will not “leave all your eggs in one basket” but will use multiple social media channels and influencers to increase traffic. Take a peek at our post to see what makes the top 10 influencer marketing agencies the best in the industry.

    What are the best influencer marketing agencies?

    In America, the best influencer marketing agencies include Ubiquitous, Americanoize, The Influencer Marketing Factory, Acceleration Partners, Hamster Garage, and Hire Influence. While the top agencies in Europe Include IMA, Storyboard, and Pulse Advertising. See the complete list of the top, reviewed influencer agencies available to you.


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    13 Top Influencer Marketing Agencies (2023 Global Review)? ›

    Influencer marketing is a type of social media marketing that involves endorsements and product placements from influencers. These influencers have established a reputation for having an expert level of knowledge or social influence in their field.

    What is influencer marketing the ultimate guide for 2023? ›

    Influencer marketing is a type of social media marketing that involves endorsements and product placements from influencers. These influencers have established a reputation for having an expert level of knowledge or social influence in their field.

    How much is the influencer marketing industry worth 2023? ›

    The global influencer marketing market size has more than doubled since 2019. In 2023, the market was estimated at a record 21.1 billion U.S. dollars.

    What is the largest global influencer marketing platform? ›

    The rise of social media platforms has made it easier for brands to connect with influencers, with Instagram being the most popular platform for influencer marketing campaigns. It has been found that over 78% of marketers use Instagram for influencer campaigns.

    What's the #1 problem you're facing as influencer brand? ›

    Top challenges of influencer marketing

    According to a recent survey studying businesses that handle influencer marketing campaigns in-house, knowing how to measure the ROI and results of their campaign is the biggest challenge brands face. As many as 28.1% of them list it as a concern they have.

    What are the influencer trends for 2023? ›

    Employee-Driven Content Will Increase. An influencer marketing trend for 2023 that stems from the demand for more authentic content is the desire to see employee-driven or employee-based content increase.

    What are the 3 R's of influencer marketing? ›

    Hootsuite describes the three Rs of influence as: Relevance: The influencer shares content relevant to your business and industry. Reach: The number of people that can be reached through the influencer's follower base. Resonance: The level of engagement an influencer can create with an audience relevant to your brand.

    What is the highest paid for influencer marketing? ›

    Highest salary that a Influencer Marketing Manager can earn is ₹11.6 Lakhs per year (₹96.7k per month).

    Who is the most expensive influencer marketing? ›

    1. Cristiano Ronaldo (@cristiano) One of the most well-known football players in the world, Christiano Ronaldo hardly needs an introduction.

    What is ROI in influencer marketing? ›

    What are ROI influencers? ROI influencers are social media influencers who are able to increase the return on investment for their sponsors by driving sales, engagement, and brand awareness. They achieve this by creating engaging content that resonates with their audience and drives followers to take action.

    Which platform has the most influencers? ›

    1. Instagram. According to our social media trends survey, 72% of marketers listed Instagram among the social media platforms on which they work with influencers and creators. Most marketers surveyed (30%) also said Instagram is the platform they get the biggest ROI when working with influencers and creators.

    Who is the most powerful influencers in the world? ›

    The top 10 influencers on Instagram
    • Lele Pons. ...
    • Charli D'Amelio. ...
    • Chiara Ferragni. ...
    • Sommer Ray. ...
    • Cameron Dallas. Number of followers: 25.1M (@camerondallas) ...
    • Zach King. Number of followers: 24.6M (@zachking) ...
    • Amanda Cerny. Number of followers: 23.3M (@amandacerny) ...
    • MrBeast. Number of followers: 22.7M (@mrbeast)
    Feb 14, 2023

    What makes a bad influencer? ›

    'The Bad' influencers are those which are reluctant to give away their metrics. In these cases you know it is possible their profile is underperforming or there might be a chance they're buying followers or likes.

    What is the negative side of influencer marketing? ›

    Many influencers promote unrealistic body standards, which can contribute to body dissatisfaction and eating disorders among their followers. They also promote materialism and consumerism, encouraging their followers to buy products that they don't necessarily need or can't afford.

    What is bad about influencer marketing? ›

    The Downside Of Influencer Marketing

    Also, an influencer runs their own social media accounts, meaning you lack control over them. As such, an influencer might post something that doesn't align with your brand and could damage your brand's reputation.

    What are consumers looking for in 2023? ›

    Five Direct-To-Consumer Trends To Look For In 2023
    • Livestream shopping will continue to grow. Gone are the days of written reviews. ...
    • It's time to prioritize social commerce. ...
    • Brands need supply chain resilience. ...
    • Sustainability is the key ingredient. ...
    • Storefronts are gaining popularity.
    Jan 18, 2023

    What are the demand gen trends for 2023? ›

    2023, demand generation monitoring trends will focus on buyer-driven content experiences replacing marketing-led campaigns. As buyers spend more time on online platforms, B2B companies can generate demand by offering a buyer-led content flow.

    Why influencer marketing is effective 2023? ›

    Influencer marketing has become an increasingly popular strategy for businesses to reach their target audience, increase brand awareness, and drive sales. With the right approach and management, influencer marketing campaigns can lead to better engagement, higher conversion rates, and a stronger return on investment.

    What are the 4 M's of influencer marketing? ›

    The Four Ms of Influencer Marketing refers to four distinct areas that should be taken into consideration when working with influencers in your marketing activities. These are: Make, Manage, Monitor, and Measure.

    What is the best influencer marketing strategy? ›

    Trusted testimonials.

    Specify the type of testimonials you want to include in your influencer marketing campaign to ensure influencers capture the most relevant content. Review videos, online testimonials and honest product ratings can help generate new leads and increase sales.

    What is the formula for influencer marketing? ›

    The formula is simple – (Revenue/Cost) x 100. Influencer marketing has great potential for most brands. But like any marketing strategy, it needs first the analysis and understanding of your goals and your brand, to find a perfect fit.

    How much do influencers with 100k followers make? ›

    How much does an Instagram influencer with 100K followers make? The earning potential of an Instagram influencer with over 100k followers depends on different factors, but it typically ranges from $1,000 to $5,000 per sponsored post.

    How much do influencers make with $1 million followers? ›

    Nano influencers (having between 1K and 10K followers) earn $1,420 per month, for an average annual income of around $17,000. Mega influencers (having over 1 million followers) earn $15,356 per month, totaling an average annual income of over $180,000.

    How much Instagram pay for 1 million followers? ›

    Influencers with followings between 1,000 and 10,000 followers earn $1,420/month on average while influencers with over a million followers earn $15,356/month.

    How many followers do you need for influencer marketing? ›

    People with followers in the range between 500,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 10,000 and 50,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.

    What brands use a lot of influencer marketing? ›

    Here are 10 of the best influencer marketing campaigns of 2021:
    • Dunkin' Donuts. Dunkin' Donuts has a large presence on TikTok with 3 million followers and 21.3 million likes, and one of its key success factors is its strategic influencer marketing. ...
    • Gymshark. ...
    • Magnum. ...
    • Chipotle. ...
    • Häagen-Dazs. ...
    • Tinder. ...
    • Benefit Cosmetics. ...
    • Levi's.
    Oct 22, 2021

    How much does Instagram pay for 1,000 views? ›

    The average pay rate for 1000 views on Instagram can vary widely depending on factors such as the country, niche, and influencer. According to recent reports, the average pay rate for 1000 views on Instagram ranges from $0.10 to $0.50, although some influencers have reported earning as much as $5 per 1000 views.

    What is the future of influencer marketing? ›

    Influencer marketing tools and platforms have grown along with the rise of the creator economy. The market for these solutions is expected to reach $24.1bn by 2025 growing at a CAGR of 30%.

    What is a micro influencer? ›

    A micro-influencer is an influencer with a follower count within the range of 10,000–100,000 followers. Influencers are typically broken down into four main types based on their follower count: Nano-influencers: 1K–10K followers. Micro-influencers: 10K–100K followers. Macro-influencers: 100K–1M followers.

    How effective is influencer marketing? ›

    Researchers found that if firms spent 1% more on influencer marketing, they would see a nearly 0.5% increase in engagement. They also concluded that reallocating spending based on the study's insights could result in a 16.6% increase in engagement.

    What is the most popular influencer category? ›

    In 2021, the leading content category of Instagram influencers in the United States was lifestyle, with 15.25 percent of influencers producing content focusing on it. Music followed with 10.96 percent of influencers focusing on it, while family rounded out the top three with 8.24 percent.

    How do influencers get popular? ›

    Focus on your audience.

    An influencer doesn't become an influencer without creating a strong community, and developing a connection, to her audience. Emily Roberts (@thelipstickfever) says, "Always make sure you're focused on driving value to your audience, and hone in on what makes you truly unique."

    Which country has the most social media influencers? ›

    USA. With the TikTok ban in India, this essentially makes the USA the top country for TikTok influencers. Not only do they have a high number of influencers, but these influencers have the largest amount of followers too.

    How do I attract influencers to my platform? ›

    Create Relationships With Influencers

    Interact with your potential influencers by liking posts and hanging out in the comments. Support them by cross-promoting their user-generated content on your social media channels. Once you've established some rapport with them, begin the conversation around a paid collaboration.

    Who is #1 Instagram influencer? ›

    1. Cristiano Ronaldo - @cristiano.

    Who are the hottest influencers? ›

    Meet the 24 Top Female Instagram Influencers: Hot Accounts to...
    1. iJustine. Followers: 1.6 Million. ...
    2. HallieTut. Followers: 23,700+ ...
    3. Jessica Iliana. Followers: 41,300+ ...
    4. Erin McGoff. Followers: 20,700+ ...
    5. Ana Lily Amirpour. Followers: 29,100+ ...
    6. Amma Asante. Followers: 23,300+ ...
    7. Emily Canham. Followers: 714,000+ ...
    8. Estee LaLonde.
    Mar 6, 2022

    Who is the most followed person on all social media? ›

    Cristiano Ronaldo is the most-followed person, man, sportsperson, and European on Instagram, with over 590 million followers. Lionel Messi is the most-followed South American on Instagram, with over 473 million followers.

    What is the dark side of influencers? ›

    The downsides to becoming an influencer : The Indicator from Planet Money When your lifestyle is your brand, the line between work and life can start to get blurred. From hate comments and sneaky contracts to prejudice and discrimination, it's not all sunshine and brand deals in the influencer industry.

    Why do influencers never respond? ›

    People can be unpredictable, so even if you craft the perfect message, it's possible that it isn't going to resonate with them. Your message may also be vulnerable to random factors; for example, an influencer could have read your message with every intention of responding, but forgot and lost track of time.

    What is the hardest part of being an influencer? ›

    Many think that being an influencer just requires a bit of creativity, confidence, and charm. While those things come in handy, they won't be worth a thing if they don't come with preparation, perseverance, strategic thinking, and the willingness to work hard with all your heart, mind, and body.

    What are fake influencers? ›

    A genuine influencer will have a consistent and realistic ratio of likes, comments and shares to their follower count. A fake influencer will have either too low or too high engagement, indicating that they either bought followers or used bots to boost their numbers.

    Do people trust influencer marketing? ›

    As consumer interest in authentic content endures, influencer marketing maintains its status as a powerful advertising tool. According to Matter findings, 69% of consumers trust influencers, friends and family over information coming directly from a brand.

    Which mistakes one should avoid for influencer marketing? ›

    Overspending on your influencer marketing campaign. Not spending enough time planning your influencer marketing strategy. Choosing the wrong social media platforms. Not tracking the data from your influencer marketing campaign.

    What is one of the biggest challenges for influencer marketing? ›

    Engagement ratio.

    If an influencer has a massive discrepancy between the number of followers and the number of impressions on their posts, something is not right and can be a sign that they purchased followers.

    Is it worth being an influencer? ›

    The chances of you getting extremely wealthy as an influencer are pretty slim. In fact, the average payment per post if you have less than 2,000 followers is less than $50. Even if you have a pretty decent follower count, between 50k followers to 75k followers, you'll still only average about $200 per post.

    Why influencer marketing is important in 2023? ›

    With careful planning and by selecting the right influencers, influencer marketing can drive impressive results for your brand, increase your online presence and drive sales. Brands that fail to invest in this growing marketing trend may risk falling behind their competition in the digital age.

    Which marketing channels will brands prioritize in 2023? ›

    In this article, we are going to explore 5 of the best marketing channels to build your brand in 2023.
    • Social media marketing. ...
    • Video Marketing. ...
    • 3D & augmented reality. ...
    • Word of mouth (WOM) ...
    • Omnichannel marketing.

    What is the forecast for influencer marketing? ›

    Data Bridge Market Research analyses that the influencer marketing platform market was valued at USD 7.36 billion in 2021 and is expected to reach the value of USD 69.92 billion by 2029, at a CAGR of 32.50% during the forecast period of 2022-2029.

    What is the importance of marketing in 2023? ›

    One of the main reasons why marketing is so important in 2023 is that consumers are more empowered than ever before. With the internet and social media, they have access to a wealth of information about products and services. They can easily research companies and compare prices, features, and reviews.

    What is the average budget for influencer marketing? ›

    Nano-influencers: $10–$100 per post. Micro-influencers: $100–$500 per post. Mid-tier influencers: $500–$5,000 per post. Macro-influencers: $5,000–$10,000 per post.

    How much are influencers paid per ad? ›

    Nano influencers (1000 - 10,000 followers): $10 - $100 per post. Micro influencers (10,000 - 50,000 followers): $100 - $500 per post. Mid-tier influencers (50,000 - 500,000 followers): $500 - $5,000 per post. Macro influencers (500,000 - 1,000,000 followers): $5000 - $10,000 per post.

    What are the digital trends in marketing 2023? ›

    In 2023, major trends will likely center around influencers, chatbots and creative content that engages your audience. But no matter which strategies and platforms you use, the most important thing to keep in mind is how you will use them to enhance your brand's presence.

    What marketing channel is growing most rapidly? ›

    Video Marketing

    Video marketing is one of the fastest-growing channels of marketing, and arguably has the most potential today. Video can boost conversions, generate leads, improve ROI, and establish a stronger emotional connection between your brand and audience than any other medium.

    How long should influencer marketing last? ›

    ~6 months to optimize campaign messaging and general influencer marketing strategy. ~1 year to reach peak results for engagement, awareness and sales.

    Does influencer marketing actually work? ›

    Influencer-Generated Content Performs Better Compared to Branded Posts. 61% of consumers trust influencer recommendations, compared to 38% who trust brand-produced content.

    Where do influencers fall in the marketing funnel? ›

    Influencers at the Middle of Your Funnel (MOFU) Once a consumer knows who your brand is, they fall into the middle of your funnel (MOFU). Maintaining audience interest in the MOFU stage means nurturing ongoing engagement. But you don't just want any kind of engagement.

    What skills will marketers need in 2025? ›

    Machine learning, sophisticated analytics, and neuromarketing are seen as the most important skills in the marketing department in 2025, and the tools that enable these will sit on top of the shopping list.

    What is the most effective marketing channel in terms of performance in 2023 and why? ›

    In 2023, the top channels used by B2B marketers will be social media, websites, blogs, and email marketing. Short-form videos and influencer marketing are top marketing channels that businesses plan to invest more time and resources into in 2023.

    What will marketing look like in 2025? ›

    By the year 2025, virtual reality will take the lead in marketing trends. Customers will enjoy the amazing emotional experience as they shop for product brands with colorful, engaging advertising. They will come back time and time again, increasing their loyalty to a product brand, possibly even more than chatbots.


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